Business Of Story

In 2005, Clinica Adelante was an organization struggling to stay afloat. Today, they are a 500 employee-strong community health center serving more than 75,000 patients every year. What makes this transformation even more amazing is that they have achieved this without losing sight of their noble philosophy of providing affordable healthcare for all. In this week's show, the incredible Avein Saaty-Tafoya, CEO of Adelante Sustainable Healthcare in Phoenix, Arizona, describes how crafting the not-for-profit’s brand story helped the community health center achieve 300% growth in just five years, and where they are today as a national leader delivering sustainable healthcare. This inspiring episode starts off with Avein sharing her story. She got her first lessons in entrepreneurship at the tender age of 4 while working at her Iranian father's jewelry store. But Avein's strong passion for eliminating health disparity can be attributed to her Middle Eastern origins. Fostering strong community ties is an integral p