Business Of Story

As I've learned from my associates at Anecdote, character trumps credentials every time when you are trying to connect with people. But when looking for a job or reinventing a career, we often make the mistake of leading with our resumes rather than our personalities. After 15 years as a communications executive with a multi-national mining firm and ready to make a change, Jennifer Russo realized that her powerful resume is just the cost of entry into being considered for the high-level job she was seeking.  If she's going to be successful landing the position that will help define her legacy, she needed to clarify her own brand story. In this week’s show, Jennifer, brand building specialist and former General Manager of Communications and Communities globally for Rio Tinto, reveals how you can define your personal brand story. Growing up in Long Island, Jennifer was influenced by her educator father. She shares how he instilled in her a relentless passion for learning and strong justice, which led her to pur