Business Of Story

40 years back, Forever Living was a scrappy startup operating from a garage. Today, it is a multi-billion dollar organization with a presence in 150 plus countries. Their success can be attributed, in no small way to their genius brand story telling prowess. In order to come up a magnetic brand story, you need a FIRM focus on authenticity and selflessness.  In this week’s show, Nick Woodward-Shaw, Vice President of Communications for Forever Living Products, Int’l, shares how you can create emotional experiences that affect lasting change for your customers. And how these special moments can help spark brand stories that spread like wildfire. Nick shares how Rex, the founder discovered the powers of Aloe Vera – which ultimately propelled Forever Living to being the powerhouse that it is today. Nick shares some heartwarming anecdotes that eventually became powerful storytelling experiences – allowing Forever Living to transform into a magnetic brand. How did Nick manage to put up a mesmerizing brand experience