Business Of Story

As a business storytelling speaker, a customer relationship management (CRM) system is pretty important for me to organize my prospects. But I find my relationship with the CRMs I've tried to be frustrating, cumbersome and not particularly effective. I recently heard about another up-and-coming CRM called Nimble and decided to give it a go. I was pleasantly surprised with how easy it was to use. Yet I wondered what their story was. How were they able to stand out among the other CRMs? I thought I'd challenge Nimble's CEO to see if he could use the Story Cycle System™ to define his core advantage and humanize his technical offering. On this week's episode, Jon Ferrara, founder of Nimble CRM, shares how they used the Story Cycle to help clarify their brand story, amplify their impact and simplify their lives. Jon is an entrepreneur who made his mark in the business world by creating and ultimately selling GoldMine, a Sales Force Automation and CRM software. But after a near-death experience, he realized early