Business Of Story

Richie Prynne, a young street performer (also known as a busker) formed CC Smugglers in his early twenties. He knew it was hard to make it as a band these days, and that they'd have to get creative with their marketing to really stand out. Their idea? 'Guerrilla Busking.’ They'd pop up and play to queuing crowds waiting to go into similar shows. The long list of targets included the fans of SeaSick Steve, Old Crow Medicine Show, The Devil Makes Three, Jools Holland and more. And it seemed to be working, so the strategy became fundamental to their innovative brand promotion. In 2013, their journey took a drastic turn as they decided to create careers as touring stage performers. In their usual innovative fashion, they used their well-rehearsed approach of ‘guerrilla busking’ to create a media splash and reach more fans than ever before. Cue their most daring ‘Guerrilla Busking’ mission to date, the eventual success of which would elevate them to national recognition. The stunt was picked up and reported by Th