Business Of Story

Many sales and business professionals ask themselves questions every day. "How do I earn the trust of my audience?" "How can I become an effective salesperson?" The answer? Ask your audience and customers questions. And after hearing their questions, offer a solution through your own story. Because you can earn trust through storytelling. When is a particular story applicable for a specific type of audience? Mike Adams joins me on this week's episode to share the different stories we need to tell in order to effectively sell. Mike is an engineer-turned-salesman who also authored the best selling book, Seven Stories Every Salesperson Must Tell. He is currently managing a team of salespeople from different parts of the world for corporations like Schlumberger, Siemens, Nokia, and Halliburton. In the show, we'll go through a little discovery process together to find each story. Some of the stories may come as a surprise to you, but they are all interconnected to one another. As a matter of fact, we’ve already b