Business Of Story

Have you ever been telling a story and your words failed you? And I don't mean that you didn’t have a word for what you’re thinking or feeling. Oh, no. You thought of the best word you could possibly think of. Still, it wasn't enough to express exactly what you wanted to communicate, or your audience wasn't understanding the message. Maybe you should have drawn it out. It turns out that doodling lines and shapes make an even more meaningful and unforgettable story.  If you're like me, you probably think you don't have the chops to draw. Or, you're probably thinking, "How can shapes and stick figures add relevance to the words I’m saying? Or writing?" Fortunately, my guest this week, Lisa Rothstein, is a published New Yorker cartoonist and a featured author and illustrator in several best-selling books. She's an award-winning ad agency copywriter and creative director best known for the famous “Just Wait’ll We Get Our Hanes on You” campaign that changed America’s favorite underwear brand. Currently, she's co-a