Business Of Story

Back in 2013, I was working with different executives for the Sustainability Leadership Program for Arizona State University. I was one of three speakers and after I was introduced, the executives’ reaction was, “Oh, the soft skills guy!” Little did I know, there was already warfare between technical hard skills and communications soft skills. A recent report from the World Economic Forum revealed the 10 most in-demand skills in business according to LinkedIn. Hitting the top spots are creativity, persuasion, collaboration, adaptability and time management.  Apparently, as technology advances, the employers' need for soft skills from their employees also advances. At the core of each of these skills is the ability to tell a clear and concise story. Our guest this week teaches us how to be an emerging, victorious voice in a noisy market by clarifying our message. Steve Woodruff is a professional coach and author of the book, Clarity Wins: Get Heard, Get Referred. He provides consultation services to professi