Business Of Story

#304: How Stuckey’s is Growing by Reclaiming its Brand Story

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Sinopse

Stephanie Stuckey, CEO of Stuckey’s, the roadside oasis famous for its pecan rolls, shares how she is renovating her family’s brand by resurrecting stories from the past to create a brighter future. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.