Artist Decoded By Yoshino

The son of Chinese immigrants, Nicholas came to LA by way of Hawaii and Hong Kong. Working as a truly international director, he has helmed global campaigns for brands like Google, Samsung, Disney, P&G, Kia, Dewars, and Nestle, working closely with top agencies such as BBDO, Ogilvy & Mather, and Iris Worldwide. In the music world, he is an MTV VMA nominated director having shot videos for Nick Jonas, Blink-182, Sara Bareilles, Bastille, Snakehips, Jess Glynne, Monsta X, and more. Known for his cinematic, emotional, and dynamic visual language, Nicholas' films often center on character-driven stories deeply grounded in humanity and sensitivity. His work has been featured in most major publications including The LA Times, Rolling Stone, Billboard, Variety, The Telegraph, The Independent, Entertainment Weekly, Vogue, Forbes, Booooooom, Shots Creative, Little Black Book, and many more. When not on set, Nicholas will be found tearing through the canyons in his cars or motorcycle, creating new recipes in