Maharajas of Scale

Viraj Bahl of Veeba sauces is an interesting man. Upon graduation, his father told him that he would have to earn his way into a life of prosperity. His father told him that he would have to earn outside the family business. He would have to establish a basic lifestyle before participating in the family business. Once he established a basic lifestyle, his father was good for his word. Viraj joined the family business - Dr.Oetker's fun foods around the year 2003. Amidst the back of the IT Offshoring and India's decade of growth, Oetker took off. It became a massive success, and Viraj likes to quip that it succeeded despite him. His family business was sold and Viraj tried his hand at a restaurant chain which failed. Not one to stop at failure, Viraj set about starting up again. However, this time around, he was going to do something familiar with. Only, he was going to do it bigger and better. He founded Veeba. As he likes to say and we totally, the sauce is the unsung hero of the Indian palette, kitchen, dish