Elite Expert Insider

Melanie Johnson and Jenn Foster interview expert Stephen Woessner about how to create a successful podcast that turns a profit. What You'll Learn in this Episode: Building your thought leadership and brand. Target your audience and gain listeners by defining your niche. Audience building strategies. How to find the right guests for your podcast. Building a monetization strategy. How to repurpose your content to expand your podcast into more content and profit. How to approach sponsorships. Quotes: "So if you're already started your business, but you don't know who your client is, you don't know what your brand is, you need to go back to the drawing table and start with that it's so important to have that identity." (8:30)   "You should figure out the monetization strategy before any content is ever created. " (8:55)   "Take your stuff, your insights, your brilliance, your expertise, you took the time and share with the audience, and then slicing and dicing it and turning it into much more than ju