The Alpha Female Podcast With Robyn Baldwin

Joanna Griffiths is Chief Knixpert – aka founder & CEO – of Knix Wear, a high-tech women’s underwear brand based in Toronto. Always consumer-focused, Joanna has over ten years of marketing and PR experience having worked for Universal Music, the Toronto International Film Festival and CBC. Joanna holds an MBA with distinction from INSEAD, where she won the Women’s Award for Entrepreneurship and the Business Venture Competition for Knix Wear, securing $20,000 to begin the business. Joanna launched Knix Wear via a crowdfunding campaign in May of 2013 on Indiegogo and became the most-funded Canadian fashion project of all time. Knix Wear made crowdfunding and retail history, when Hudson’s Bay placed an 18-store pre-order, marking the first time a brand has been picked up by a major retailer via crowdfunding. Joanna has been featured in Forbes, Fast Company, Entrepreneur Magazine, The Globe and Mail, Dragons’ Den and hundreds of other media outlets. Robyn here – You have to click the Dragon’s Den link an