Subliminally Correct

We're joined by Emma Kraus, a digital strategist who specializes in campaign social media, email, and peer-to-peer texting. We ask Emma our burning questions about digital fundraising and campaign ads, including: Who is being most effective at using ads currently, and whether some campaigns are better at digital fundraising than others. The sneaky Facebook strategy that both Kamala Harris and Amy Klobuchar use to sign people up for their e-mail lists. The two most valuable pieces of information that a campaign can have about you. How a campaign can know exactly who you are, including your Facebook profile and use that to market to people like you. Why your last donation amount is so important to campaigns and how it might determine which events you are invited to. How taking a simple three question survey gives campaigns a big edge. How Julian Castro and Cory Booker's campaigns tackled the same event two different ways, And more! Link to a PDF (https://docs.google.com/document/d/e/2PACX-1vShzZWfMv7DfMvPu0n4ZN