Simon Scholes

I often get asked the question, how often should I be posting. Firstly this will always ring alarm bells, mainly because it no doubt means the person or business asking the question aren't posting enough, the main alarm bell though is the fact that when I give them the answer they're looking for it's going to scare the living shit out of them. To really get a good amount of traction going on over time you need your audience to be seeing your content, so the question should be, do I have enough time to be posting enough. For example, instagram requires 3 posts a day, twitter in reality needs 4 every single hour, facebook at least 12 times a day etc. etc. So, perhaps you need to approach your social in a more structured, planned and consistent way of giving value with your brand.