Simon Scholes

TELL A STORY If you’ve ever thought about using Instagram Stories for business, now is the time! Not only are Instagram Stories fun and creative, but they’re great for growing your engagement, building brand awareness, driving traffic to your website, and even making ecommerce sales! We’ve all at some point watched a form of reality tv, be it back when Big brother was actually a social experiment, or the more recent series of Love Island and everything in between. We live in a voyeuristic age, where people love to see behind the scenes, real life stuff. So, this is what I suggest using stories for at first. Give people an insight into your life, almost like a daily vlog, but, it’ll only last for 24 hours in peoples streams, it’s also a chance to really put vertical video to excellent use, but, we’ll discuss landscape v’s portrait tomorrow. Until then, start putting instagram stories to good use in your business, give that behind the scenes look as well as giving value in a way that removes yet another le