Simon Scholes

When it comes to putting together a marketing plan, you're on a hiding to nothing if you don't know who your ideal client is....your niche. This isn't to say you'll never do work for anyone else, but, niching down will really help you understand the content you have to create going forward as you'll be able to get into their heads. Julia's avatar doc: https://mailchi.mp/56fafa42dcf4/ideal_client_avatar Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award-winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four-letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://w