Simon Scholes

Today is #nationalfairytaleday and we all love a great story. Especially when it comes to creating content we should always be thinking about the story we’re telling. If your content doesn’t have a story too it, the value someone can get from it, why would they opt to consume it. Your content wants to engage your audience, draw them in, take them on a journey and turn them into a raving fan so they subscribe for more. So plan your content, and make sure you plan the story to go with each piece so you have a beginning middle and end to draw your audience through.