Simon Scholes

Today is #chineselanguageday.....The problem with a lot of marketing these days is that it’s not laser targeted and is far too broad. I use The analytics on all social media channels to check my demographics because it gives me a visual representation of where my followers are geographically. I can then run targeting to followers from specific areas, and make sure that the content is relevant and valuable for those followers. Even better than that you could even run content that’s so targeted to your biggest audience that the language you use on it is native to that country so you’re truly speaking to them as a target customer. Never underestimate the power of actually talking directly to someone where they are. ⁣