Japan Business News with Yuzuha Oka
How to launch a brand: talk with the founder of THREE
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:13:29
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66-year-old Mr Yasushi Ishibashi has a track record of launching popular cosmetic brands in Japan: RMK, SUQQU and THREE. They have strong presence in Japanese department stores, where large, traditional brands from Japan and abroad play strong. I interviewed him on his tactics on building a brand from scratch in such a competitive landscape.
