Skyler Irvine Audio Channel

The All-Electric Hummer, How Big Brands Fail, and Why Niche Brands Succeed in Big Markets

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Sinopse

On today's episode, I discuss how niche brands can compete with huge companies, then eventually become huge companies themselves. Show Notes: - How Brand that niche well, live well - When its time for brands to 'pivot' - Successful brand pivots: Under Armor, Lululemon, Amazon - Failed brand pivots: Kodak, Blackberry, Circuit City - Current brand pivots happening in 2020: Apple, Facebook, Tesla, GM - Facebook adds their name to WhatsApp, Instagram and Occulus - Apple tries to brand "Privacy" - GM's answer to the CyberTruck is a refresh of the Hummer Brand, this time its Electric   Connect with me: Submit your questions to askskylerlive@renzlermedia.com Subscribe on Apple Podcasts: http://bit.ly/SkylerIrvinePodcast Subscribe to Podcast on YouTube: http://www.youtube.com/skylerirvinepodcast Instagram: http://www.instagram.com/SkylerIrvine Spotify: https://open.spotify.com/show/4No4ufVpqknCO1THma9kOL Linktree http://www.linktr.ee/Skyler