Deliberate Freelancer

Today’s guest is Sarah Greesonbach from Richmond, Virginia. Sarah is a B2B content marketing writer and has been freelancing since 2013. She operates the B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com and higher education space develop B2B content marketing assets such as white papers, thought leadership articles, case studies and more. Sarah is also the founder of B2B Writing Institute, which is developing a workforce of highly trained and certified B2B writers to meet the B2B marketing content needs of the future. Sarah talks about two kinds of doubt: creative doubt and doubt as a freelance business owner. She worked to overcome the doubt for years, but then she realized that being a freelancer means you are going to experience doubt from time to time as clients and projects and income fluctuate. Sarah talks about how we sometimes say “yes” to work even though we should have stopped because our calendar in that month was full. “Wh