Ordinary People Doing Extraordinary Things

In episode 562, I chat with Chris Cicchinelli, Pure Romance President and CEO and author of the new book, The Secret is You.  In 2000, Chris Cicchinelli was twenty-five and at a crossroads in his career. He had just been let go from a promising position at a large retail franchise and was trying to navigate his next steps when his mother, Patty Brisben called. She was asking for her son's help in taking her women-only, in-home party, intimacy product company, what would eventually become Pure Romance, to the next level. Listen as he chats about: How he began to understand his mom's business What it was like for a son working with his mom How he took the business from $3 million to $350 million in revenue The early stages of marketing Why making sure his mom's voice was always the voice of the company was crucial to their success How his trans daughter helped him realize the importance personally and professionally to make things more inclusive His advice to standing out and building your business Try our voi