Unforgettable: Marketing | Niche | Personal Brand |sales | Communication | Business | Visibility

Today’s conversation is with Cher Hale, a publicist & founder who’s using her PR company to amplify the voices of underrepresented and marginalized groups.  After a year of offering podcast pitching services, Cher started noticing that the clients coming to her were mainly white upper-class life coaches.  They were paying her well and sustaining a good, consistent business. BUT she was telling the same stories, “I was moderately unhappy in my life and so I hired a life coach which helped me a bunch and so I became a life coach to help others who were in my situation, too.”  And while that’s a totally valid story, she knew it wasn’t what moved her.  But it was scary to make a major shift in business when she was getting consistent revenue and had bills to pay.  Then her mother passed away at the young age of 49 without fulfilling the dream of being a published erotic romance author. Her mother, a Taiwanese Black immigrant, hadn’t had the privilege that so many of us, as online business owners, have – to ha