Unforgettable: Marketing | Niche | Personal Brand |sales | Communication | Business | Visibility

Have you ever noticed that there’s an assumption society makes that introverts and quiet folks MUST be followers? I had an aha moment while watching Nikki Ling’s TEDx talk “Quiet Confidence: Follow the Introverted Leader” where words were put to a bias that now seems so obvious.  But, you know what I’ve noticed?  Sensitive biz owners are actually born rule breakers. This is a consistent theme I see in the folks I work with. (And in myself – yes, even me in all my Virgo Capricorn-ness.) As thoughtful, deep feeling introverts who like to reflect and let things percolate, we have a heightened need to break free of “do this” marketing advice – formulas, templates and 10-step strategies.  Part of the superpower of sensitivity is that we’re really tuned into whether something feels right.  Or whether it feels off.  It may be inconvenient in that it’s harder for us to just follow plug-and-play business advice. But it’s actually a gift in being able to navigate our own way…if we’re just given the space and guidance t