Omondi Presents: The Cutting Room Floor

Amy Smilovic, the founder of Tibi, took a lifelong passion and created a burgeoning fashion label. Listen in as she relates why she took the leap into creating fashion, why she later made a major pivot in her brand, and what it has taken to keep everything moving and evolving in the ever-changing world of fashion. Amy is completely transparent about what it took to create Tibi as well all the twists and turns she’s navigated throughout the past 20 years since its creation. You won’t want to miss this in-depth look at a paragon of the fashion industry. TIME STAMPS (00:19) Welcome back to the last show of 2019 with the founder of Tibi, Amy Smilovic. (02:06) Learn about the competitors of Tibi before the rebrand. (03:00) Amy shares the meaning behind the name and her early inspiration. (04:45) The birth of Tibi, the first collection, and the gap the brand filled. (08:02) Why did Amy’s designs turn in to a labor of hate? (10:30) When did Amy decide to make a change? (13:33) How did she get her staff on board wit