Omondi Presents: The Cutting Room Floor

Ibrahem Hasan describes his role as a Senior Creative Director at Nike. Today, we dig into the structure of Nike as a huge, global organization or as Ibrahim calls it, "The Matrix." How many categories are there? What are their functions? Who are the appointed creative directors? How big are the teams and who's in charge of what? Born with raw talent on the south side of Chicago, Ibrahem learned on the job what it means to be a creative for a corporation. Today he describes the unspoken transition from being a "maker" to a "manager."