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There’s something about saying “no”, particularly in a work context, that always seems, well... just difficult. Whether it’s saying no to a colleague when they need your help, to a direct report that makes an ask that you can’t agree to, or to a supervisor when they ask you to do something that you don’t believe is a priority (for you or the business). In this episode, learn how to use "no" as an effective tool to drive towards outcomes, to help re-prioritize projects and to get others to see outside the box. Guest - Victoria Nessen, President, NK&A Victoria is the Founder and President of the marketing agency NK&A Marketing. She also advises Boston area startups and is a guest lecturer at Babson College in Boston. Her experience and fascination with the art and the opportunity of the “no” stems from her work mentoring emerging women leaders. Host: Alex Langshur