Poly Studios
Marketing During A Pandemic with Stirling Howland
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:44:42
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Sinopse
Co-founder and Brand Director of Balter Brewers, Stirling Howland jumps on the podcast to chat about how he and the company had to pivot during COVID-19. Strong company values, and some quick thinking from the leadership team enabled Balter to retain staff, develop new products and keep their community engaged. Some things we chatted about were - How a strong culture informs a strong brand -Price Sensitivity in a post COVID-19 culture -A sense of humour during Crisis -Corporate Social responsibility -What makes a great brand