Girl On Purpose With Vivian Tenorio

006: Phil Lempert, Founder of Supermarket Guru

Informações:

Sinopse

Television & Radio News Reporter / Newspaper Columnist / Author / Consumerologist / Food Marketing Expert For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide.   Known as The Supermarket Guru ® , Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions. On Today’s show Phil will share: - What's trending today in the US Supermarket - What we can expect from the new nutritional labels that are coming out - How products are selected and scored on his weekly segment "New Products Hit & Misses" - Why Gluten-Free is not always your best option - Top 2 mistakes a lot of new brands make - Keys things that "Hit" products have in common - Plus much more...