Camera Ready With Val Brown

Key messages are the top 3-5 key ideas you want your audience to know about your product, topic or issue.  Your visual and verbal messages need to align with your brand.  Learn a simple process to identify and create your key messages to make sure you are communicating the right message to your audience. 
 When you use key messages, they Help you stay on track in implementing your communication or marketing plan Create consistency
 Help your audience gain a greater understanding of your product or topic P.S. In this episode, I give you some cool tools to help you write effective key messages.