Everything Co-op With Vernon Oakes

Roberta MacDonald, Sr VP of Marketing at Cabot Creamery Cooperative Appears on Everything Co-op

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Sinopse

Vernon Oakes, host of Everything Co-op interviews Roberta MacDonald, Senior Vice President of Marketing at Cabot Creamery Cooperative. Vernon and Roberta discuss the 2019 Cooperative Hall of Fame Awards Ceremony, the ABC's of Cooperatives, and much, much, more! Roberta thrives on her 40 years of marketing experience. She and her much beloved fellow Farmer Champions throughout Cabot Creamery Co-op have spent the last thirty helping a nearly bankrupt, small farm family owned dairy cooperative become a national player. Thanks to award-winning cheese and indelible, award-winning, and occasionally, over-the-top trial campaigns. Roberta previously served as Vermont's first Marketing Director, a position created for her by Governor Kunin in 1984. Over her career, Roberta has accepted many awards on behalf of the Cabot farmers for design, promotions, and high-impact public relations programs, including the Tal Haussig Award - the highest individual award given by B Corps. Prior to moving to Vermont, Roberta ser