Take & Talk Pics

Oversell 2 The topic is sales strategies. Not in their definition sense but their practical sense. I see three main sales strategies: (1) Oversell, (2) Undersell, and (3) Even Sell. This episode I want to speak more about Oversell… Photo World, I walked through some basic thoughts on overselling more than you need to for your clients. In some cases I have signals that work for me that let me feel comfortable trying to up-sell in certain areas of my services. True “Oversell” is to over promise and under deliver – that is the real definition of overselling. Where you say you can do something just to make the sale and then it turns out you can’t deliver on that. I knew I had to make this a 2 part episode because of how long a topic it was with the first portion but I should clear up that part 1 of this was oversell… when and where to up-sell your business. Rather, up-sell you to your clients. After all it doesn’t matter much what it is you’re selling… They are still buying into you. Happy Shooting! Get your FR