Tiny Spark

TOMS founder, Blake Mycoskie, says there are millions of children around the world who are in need of shoes. He's based his entire business model on this premise. His for-profit company has enjoyed handsome gains by getting consumers to buy into his idea. In our story, we question whether Blake's assumption is accurate and if it is, whether giving children free shoes is the best solution. "It starts with a solution that we, or the donor, or the giver, thinks is appropriate," Laura Freschi of New York University tells us. "That is, 'We would like to give people shoes,' which, in my opinion, is backwards because the way it should really start is with the person receiving to say, 'Well, what is your priority? What is it that you need?'" We also look at TOMS' Giving Partners; non-profits the company works with to distribute its shoes to children around the globe. As I started to compile a spreadsheet on TOMS Giving Partners, I was surprised to see the number of Christian Evangelical groups that kept cropping u