Jane Hamill | Podcast

What would it be like to do something totally different? One day you're designing a clothing line and the next you decide you want to be a writer. Boom - business pivot. A lot of us THINK about making a switch like that but my guest today is actually DOING it. Adeline Olmer has owned a fashion business for quite a while, she's owned a retail store, worked as an artist. Her work is lovely. Her clothing line is architectural and fun. But she tells me about owning a fashion business... "It was NOT easy." - Adeline Olmer I'd say that's an understatement. The business pivot started when she finally committed to writing her blog every week - no matter what. She's been blogging for years but never consistent with her content. She wanted more traffic to her site and I was always telling her that creating consistent content is a key component. I'm always telling everyone that. She blogged weekly and things started happening. Her email list grew "without even trying", people reached out and thanked her for her blog sto