2015 Worldwide Radio Summit: All Access Interviews with Seth Resler
Pierre Bouvard of Cumulus Media & Westwood One
- Autor: Podcast
- Narrador: Podcast
- Editora: Podcast
- Duração: 0:39:30
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Sinopse
Pierre Bouvard, now the Chief Insights Officer at Cumulus Media and Westwood One, has a long history of gleaning insights from data in the broadcasting industry. He discusses the adoption of Nielsen's PPM ratings system, the importance of data to radio advertisers, and the arrival of Cumulus Media's new CEO, Mary Berner.
