Revenue Marketing Radio With Debbie Qaqish

What your senior management team really wants from marketing: A conversation about global revenue marketing.  The CFO, CEO, and COO are major stakeholders in the success of Revenue Marketing, yet too often marketing does not know or understand how to engage with this team. Join us as Carl Meyerhoefer, VP of Strategic Accounts at The Pedowitz Group, talks about what he sees and what he has personally experienced in creating a collaborative working relationship with senior management.