Drunken Money

Paul Tuell, Founder of Ballotin Chocolate Whiskey, shares his secrets to creating a whiskey brand and how he has grown the company from idea to booming success. Where would you begin if you wanted to start a liquor company? Find out how Ballotin Chocolate Whiskey was created and the steps Paul Tuell took to ensure his brand would be a success. Ballotin Chocolate Whiskey:  Paul discusses his career before launching his own whiskey brand, and how his experience at major corporations prepared him to launch his own business. When did he have the idea to start his own brand, and how long did it take to go from idea to product on the shelf? How did he determine the time was right to leave Corporate America? How many variations of chocolate whiskey did it take to get the perfect formula? What flavors didn't work? Why did he decide to enter the category of flavored whiskey as opposed to another space in the liquor industry? Like many entrepreneurs, Paul saw an opening in the market and took advantage of it. Pa