Drunken Money

Sisun Lee, Founder/CEO of Morning Recovery, joins us to discuss how he manages his startup's growth in Silicon Valley. Morning Recovery:    Sisun explains how he came up with the idea for Morning Recovery and executed his idea into a successful company. His Korean heritage (and Koreans' affinity for drinking) was one of the keys to getting the idea for the product. He had tried similar drinks in Korea, and wanted to dive into the science behind the drinks and how he could create his own product. DHM, an antioxidant found in Korean raisin trees, is the secret to Morning Recovery's success. After creating the drink with the help of Dr. Jing Liang, a USC professor, Sisun gave prototypes to his friends at Tesla, Uber, and Facebook. Overwhelming demand forced Sisun to quit his job at Tesla and work full-time for Morning Recovery. Indiegogo was the first major step in evaluating market demand.  Sisun explains how he manages the company's explosive growth. Being first to market was a major factor in the growth