Drunken Money

Ken Grossman, founder & CEO of Sierra Nevada Brewing Co., joins us to share how he built one of the largest breweries in America.  Questions answered in this episode: How long does it take to go from concept to bottle when brewing a new beer?  How did you get started in brewing?  How did you make your own brewing equipment when you started? How did you get funding when you first started? What was the goal when you started? What were the biggest keys to early growth? Did you have steady growth or were there any particular events that caused a spike in growth?  What makes a good distribution partner in the brewing industry?  What advice do you have to somebody starting a craft brewery today?  How have you continued to grow as you have gotten bigger?  Why did you open the additional North Carolina brewery?  How did you maintain business knowledge without a business background?  What motivates you to grow and keeps you passionate since you've reached the top of the industry?  How has the Camp Fire impacted y