All In Podcast With Daniel Giordano

Alex Charfen is a husband and father as well as a consultant to some of the world’s biggest companies. He works closely with his wife, Cadey, in their business, Charfen, which is geared toward helping entrepreneurs and small businesses realize their potential in a very innovative format. He calls the concept 'Congruency' and his ideas are starting a revolution. Alex has prospered personally and professionally, with Congruency as the centerpiece of his business and life. His mantra is simple: “I wake up every day determined to be the best husband I can be, the best father I can be, and to help as many people as possible achieve their goals. I have found a way to build my business with these values, not in spite of them. And I’ve learned that when small business owners really do this, long-term success is practically guaranteed.” The frameworks created by Charfen are being used by businesses around the world. He is very passionate about the entrepreneurial mindset and how important it is to play to our strength