The Food For Fitness Podcast | Nutrition | Training | Lifestyle | Healthy Living

This week’s guest is Dr Bill Sukala – a consulting clinical exercise physiologist based in Sydney, Australia. He has worked in the fitness industry for 26 years, starting out as a personal trainer before studying to be an exercise physiologist and then becoming a university lecturer and researcher. For the last 20 years he has been actively involved as a consumer health advocate speaking out against misinformation in lectures, seminars, and workshops, plus regularly interviewed by major media outlets around the world as the "voice of reason" on trends and fads (ruining all the fun with science!). In this episode we’ll discuss why is science on trial? (i.e., people reluctant to believe compelling evidence that goes against their beliefs) Why do people believe what they believe? We’ll examine the shady methods used by companies to promote unscientific misinformation: cherry picked science, how they create distrust of authoritative institutions, crying conspiracy, citing dodgy testimonials, using cite animal res