Cooper Brunner Podcast

Cooper and Kirsten sit down with Instagram/Facebook Ad managers Steven and Roark and discuss the powerful advertising tools these platforms have to offer.Brief Summary:- Why should a company invest in Facebook and Instagram ads?- Is one platform more effective than the other? Why is Facebook ads effective? Why is Instagram ads effective?- Explain the "boost post" ads option and the misconceptions They give 8 different objectives you can utilize. Can you briefly explain what these do, and which are realistic/ideal to use for ads. Brand awareness Reach Traffic App installs Engagement Video views Lead generation ConversionsPlacements for Instagram Ads-  Instagram stories? News Feed? Where should you be putting your ads to make these  effective?Measuring Success on you IG ads- What are the most important metrics you need to be looking at when analyzing you ad campaign?- Any tips/advice on setting up an ad? A/B split testing explained, how it works, etc.Facebook Questions- What does Facebook Pixel do for