Deliberate Freelancer

Today’s guest is Austin Church from Knoxville, Tennessee. Austin helps e-commerce founders stand out online with their brand strategy. He also coaches freelance creatives.   After Austin got laid off in spring 2009, during the U.S. recession, he became a freelance copywriter. Does Austin consider himself an agency? Not exactly. He likes to pull in other creatives as necessary, and he serves as the project manager. He calls it the “antique shop” model — bigger antique shops don’t own all the antiques; they provide the space for other dealers, sell their products and earn a commission.   When he first started freelancing, Austin wasn’t great at keeping tabs on his income and expenses, and he didn’t save for or pay his quarterly taxes. When his accountant sister fired him as a client, it was a wakeup call. The book “Profit First” by Mike Michalowicz helped Austin figure out a better way to handle his money, mainly by getting several checking accounts and allocating each one toward certain things, like quarterly