Deliberate Freelancer

Today’s guest is Quiana Darden from Richmond, Virginia. She is a launch copywriter, which means she supports coaches and service providers who are launching or rebranding their high-ticket offers. She offers sales page copywriting, email marketing sequences, social media copy, landing pages and ad copy.   She started as an elementary school teacher, but later decided she wanted to home-school her daughter so she brainstormed on how she could work from home. She started as a virtual assistant and then a freelance writer focused on content marketing, but did some copywriting.   She was scared at first to jump into copywriting because there is an expectation of conversion. But a coach encouraged her to go all in. Zeroing in on her very specific niche in copywriting means she can demand higher rates.   Freelancers rely on their online presence to educate their audience about the services they provide. That means quality copywriting — a sales page, social media posts, landing pages.   Freelance writers often think