Sales Gravy: Jeb Blount

On this Sales Gravy Podcast episode Jeb Blount (Sales EQ) and Diane Helbig (Succeed Without Selling) discuss intentional empathy discuss and it is a meta-skill in complex sales. Empathy is the key to stepping into your buyer's shoes, understanding their situation, and building relationships. Yet, the best salespeople are naturally less empathetic and more self-centered. Therefore, to be more effective at closing complex sales, they must focus on and leverage intentional empathy. Listen to Part One – Selling Without Selling Listen to Part Three – Sales is a Process Becoming Other-Focused Jeb: The statistics and scientific data tell us that salespeople who are more self-centered over time, have a tendency to do better than people who are more empathetic. Now there's a reason for that. That exists in sales, and even as a business owner, you need to be a little bit self-centered because you have to put all your effort into your business. How do we, as naturally self-centered people, shift into becomin