Bloomberg Businessweek
The Cola Contest With 600,000 Winners
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:29:39
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Sinopse
Decades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos. But an error at a bottling plant led to 600,000 winners—and to lawsuits, rioting, and even deaths. Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.
