Dream Big

Erifili Gounari is a 21 year old student, entrepreneur, and social media specialist from Greece. In May 2020, she launched The Z Link, the first Gen Z-led social media marketing studio that helps brands reach Gen Z on social media. Currently studying for her undergraduate degree, she was recently named Forbes 30 Under 30 for Greece, and has worked with companies from all around the world and across industries to create social media strategies and content. Before launching her business, Erifili had worked on the digital marketing teams of organizations such as the European Parliament, the Uffizi Museum, and more. Enjoy the conversation! Attached Things/Links Mentioned: Erifili’s Journey Thus Far Brand/Content Strategy Greece (the country) Art History Social Media Marketing The social media of Chipotle, Wendy’s, Lemonade (the insurance brand) Nike Jack Butcher; Visualize Value Favorite Books to Gift (especially during the holidays): Mindset by Carol S. Dweck, Originals by Adam Grant, and Solve for Happy by Mo