The Action Catalyst With Rory Vaden

Considered a modern-day business “Renaissance Man,” Ira Blumenthal was the founder and president of CO-OPPORTUNITIES, Inc., an Atlanta-based consulting company that has counseled world-class clients such as Coca-Cola, Nestle, Kroger, McDonald’s, Harrah’s, American Airlines, Disney, United Artists, Marriott, Exxon, Walmart and others in areas related to “branding,” “strategic alliances,” “change management,” “reinvention,” and “business development.” Noteworthy, Ira has the proud distinction of being the single-longest continually retained consultant in The Coca-Cola Company’s history (26 years). In early 2019, Ira aligned with Southwestern Family of Companies in a dual role… Co-President (and Co-Founder) of The Pat Summitt Leadership Group and President of Southwestern Impact, A “Venture Catalyst.” Ira is a published author. His successful first book, Ready, Blame, Fire! (Myths and Misses in Marketing) was followed by the nationally acclaimed Managing Brand You, published by The American Management Asso