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Why Merchants Should Go 'Auth Shopping'

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Sinopse

Decline rates are on the rise, reaching 30 percent of CNP transactions depending on where you look. Bruce Parker, CEO of Modo Payments, says that’s a bit of a black box and plumbing issue. Going “auth shopping” might help boost conversion rates. A marketplace model among payment services, too, may open up a whole new eCommerce world for merchants and consumers, too.